Why MiLB?
As Oatly continues to expand its partnership portfolio, the quirkiness & scalability of Minor League Baseball resurfaced as a viable opportunity in 2023.
There are very little restrictions as it relates to out-of-thebox marketing & activations – with an emphasis on creative and absurd ballpark endeavors, the on-field action isn’t the only reason to attend a minor league game. In addition to creative liberties, MiLB allows for scalability and prominent product integration across most of their clubs. Similar to the rationale behind our MLB partnerships, the seasonality & longevity of baseball will lead to strong, contextualized trials for fans of all ages.
