A Ballsy Mission
Movember is the month when men put away their razors and grow out their facial hair to raise awareness for various men’s health issues, particularly testicular cancer. Barba, one of New York’s hottest new men’s salons, wanted to raise awareness for the movement and for their shop’s new location. We set up a novel payment system for their customers—letting them pay with their balls. By getting an in-store testicular cancer screening, guys could earn complimentary Movember maintenance.