A Candy Collision
Mike and Ike candy is both “fruity” and “chewy”, which is how FRUCHEWY™ came to be. We were handed a brief that instructed us to inform consumers what that one word meant. `So we got conceptual with outrageous ways that “Fruity” and “Chewy” collided into being. We modified stock images (because low budget + fast turnaround) and designed the campaign with a “fresh, hip, and fun” look and feel. Our campaign exceeded every benchmark and increased candy sales for the quarter.
