The back story goes something like this: we at Oatly first began talks to become an official sponsor of Minor League Baseball back in the fall of ’22. From the start we were clear that the partnership would live or die based on the quality and audacity of ideas we could make happen together. We pitched some cool stuff to each other in a first round, but ultimately concluded “nah, we can do better.” A couple of weeks later we regrouped and the league pitched us an idea that we were sure was too good to be true – together we would launch the 121st Minor League team.* A few thousand namestorms, and a whole lot of work later, we’re extremely stoked to see The Malmo Oat Milkers become a reality. This first-of-its-kind effort is a testament to a great partnership and a simple shared commitment to one-up the traditional logo-slappy sponsorship.
*It’s not really a TEAM team – it’s ALL the teams. Every Minor League team will play one game this season in Oat Milkers uniforms, amidst lots of oatmilk-y fanfare and on-field hijinx. Enter to win season tickets** and find a game near you at milb.com/team/oatly.
**Transportation to all 120 ballparks not included.
