Hatching a New Peeps
Our challenge was to introduce the first Peeps for grown-ups. Fortunately, we had the perfect product—Peeps Delights—marshmallow chicks dipped in luxurious milk and dark chocolate. Indulgent enough for grown-ups, but fun enough for kids, our launch campaign humorously depicts the drama this tension can ignite. Inspired by the viral videos that feature parents eating their kids’ Halloween candy, we flipped the script, showcasing what happens when kids eat their parents’ Easter candy.