FACT: PHARMA CAN BE FRUSTRATING
Ah, my first foray into anything remotely close to pharmaceutical advertising. Fast-paced and filled with all sorts of rules and technicalities, my partner and I found a way to make our Advil client’s mandatory RTBs come to life in a fun visual way. I’d be remiss if I failed to mention the rounds upon rounds of testing this work went through with focus groups before launching.
